An Introduction to Strategic Management and Strategy Tools for Business Analysis and Decision-Making

Foundations of StrategyThis section introduces the fundamental concepts and theoretical foundations of strategic management. It explores the meaning of strategy, its historical development, and its role in shaping organisational direction and performance. Key themes include vision, mission, and objectives as guiding instruments for long-term planning, as well as the distinction between corporate, business, and functional levels of strategy. The section also addresses the growing importance of stakeholders, corporate social responsibility, and corporate governance in contemporary strategic decision-making. By establishing a conceptual framework, this category provides...…